Cloud Gaming

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(Key Players and Business Models)
(Google Stadia)
 
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===Playstation Now===
===Playstation Now===
===Google Stadia===
===Google Stadia===
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In October 2018, Google revealed their cloud gaming platform (known as Project Stream) with a demo showing the newly released Assassin’s Creed Odyssey running in a Chrome tab. Unlike past services like OnLive, or current competitors like Playstation Now, Stadia does not require special hardware to run, it can operate in a browser (46). This revelation, along with the backing of Google, led to quite a lot of hype for the service at the time.
 
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The service launched in November 2019, with the ability to play games on a Chromecast, Pixel phone or Chrome web browser on any desktop (2), and has since added compatibility for most android devices (19). The launch of Stadia was hindered by a complex pricing model and very limited lineup of available games. It was 130 USD up front for the “Founder’s Edition” which included a controller, plus 10 USD per month for the service itself and access to a limited number of games, plus up to 60 USD for new premium games (2). Today Stadia is open to the public with a freemium model. Anyone can sign up for free, and from there can purchase games to stream on the Stadia store. For 10 USD per month, customers get access to a set of games for free, 4K streaming, and discounts on game purchases (47).
 
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Stadia has grown its library of games and simplified its model, but still remains limited in some key ways. In interviews with Business Insider, many developers shared fears and frustrations that had kept them away from the platform. Key takeaways were that Stadia did not offer significant enough financial incentives, nor a wide enough audience, to make the effort worthwhile for many smaller developers (5). Coupled with this is the fear that Google may abandon the platform in the near future. While it has outperformed competitors like Playstation Now in terms of stability and latency, Stadia still has the problem common to almost all third party streaming services, a limited library.
 
===NVIDIA GeForce Now===
===NVIDIA GeForce Now===

Latest revision as of 16:33, 2 August 2020

Contents

Introduction

What is Cloud Gaming?

How it Works

Key Components

History

Key Players and Business Models

The cloud gaming market has developed significantly in recent years, with some of the biggest players in tech and gaming making attempts at a viable cloud gaming service.

Playstation Now

Google Stadia

NVIDIA GeForce Now

Shadow

Analysis

Cloud Gaming vs. Traditional Gaming

Roger's Five Factors

Future Potential

5G

Edge Computing

Conclusion

Authors

Vivian Jiang Harjot Kahlon Jessica Kwok Alex MacLeod Jenny Ren
Beedie School of Business
Simon Fraser University
Burnaby, BC, Canada
Beedie School of Business
Simon Fraser University
Burnaby, BC, Canada
Beedie School of Business
Simon Fraser University
Burnaby, BC, Canada
Beedie School of Business
Simon Fraser University
Burnaby, BC, Canada
Beedie School of Business
Simon Fraser University
Burnaby, BC, Canada

References

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